Halo Wheels; Developed in the UK, Ridden Everywhere.


I've been with Halo Wheels for over 10 years now which is a testament to their products and service. The products they create are of the highest quality and tested thoroughly by their athletes to ensure you end up with best product possible. 


Santa Cruz Bicycles UK, Quality Bicycles Since 1994 


Santa Cruz build simply advanced bikes of such high quality that it results in their goal of no missed rides; as a business they believe bicycles are a force for good, and the people who ride their bikes share their obsession. They manufacture a wide range of high-performance bicycles for true cycling enthusiasts. Made from either carbon fiber or aluminum, they cover everything from hardtails to 8.5" travel downhill machines. 


Schwalbe Tyres - UK 

Schwalbe are the European market leaders in bicycle tyre manufacture. I have been utilising their products cross discipline for multiple years now and wouldn't use anything else. They make tyres for all disciplines from XC to Downhill so from the commuter to the World Cup racer they have you covered! 


TORQ Fitness

TORQ is a Fitness Consultancy – it always has been and always will be. Their roots are firmly entrenched in Fitness Consultancy, Performance Coaching and Endurance Sport but TORQ has since evolved into the most desirable, respected and integral Performance Nutrition brand on the market today.


Dynamic Rides 

They're not just a bike shop, they’re so much more - and when you visit them you’ll find out why. Whether you’re looking to build your perfect bike, need advice on your seating position, want a wheel changed, need a caffeine fix, or fancy discovering the most invigorating rides in the Midlands… then Dynamic Rides is the place to go.


HT Components

Taiwan is the soul of the world’s bicycle manufacturers. Hsing Ta Industrial is one of Taiwan’s bicycle industry grassroots pioneers, founded in 1954, Rooted in providing consumers with the best riding experience by developing the highest quality products possible!


If you aren’t giving it 100% you will
regret it!

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort
do you give?


Cush Core - Total Confidence

CushCore is an engineered foam insert that mounts inside a mountain bike tyre.  The purpose of Cushcore is to improve the ride quality of your bike.  It is not just for flat protection.  CushCore absorbs shock, stops deflection off obstacles, reduces vibration, and stabilizes the tyre against roll and squirm.  Think of it as suspension for your tyres designed to give you a faster, smoother ride.